WAR AGAINST GERMS with the ‘CLEAN NAIJA INITIATIVE’
Dettol is always at war against germs. This global antiseptic brand continues to champion personal hygiene through a wide range of products that are highly recommended by healthcare professionals, all thanks to its ability to protect from up to a 100 illness-causing germs.
To continue this tradition of keeping families healthy, we collaborated with Dettol to produce two commercials under the Dettol “Clean Naija Initiative” (a campaign propelling Nigerians to become more deliberate about improving their hygiene.)
Both commercials emphasized heavily on the importance of personal hygiene and also positioned Dettol range of products as the ultimate protection against germs, while making the age-long fight against germs, a concern for everyone in the family, including fathers.