Alive & Thrive is a global initiative to save lives, prevent illness, and ensure healthy growth and development through optimal maternal nutrition, breastfeeding, and complementary feeding practices.
In conjunction with FHI 360 & McCann Global Health, our Mission for Nigeria was to develop emotive and efficient communication messages that would endear and inculcate the target about the need to change behaviour and improve the nutrition of the children, which is an essential step towards healthier lives / Living.
We created an impactful and endearing campaign that saw a shift in behaviour among target groups in high intervention Areas. In our first year, we got more mothers to put babies to breast within the first hour of birth, mothers who exclusively breastfed babies in the first 6 months and a significant increase among mothers who diversified their babies’ diet.