Beko is the largest freestanding home appliance brand in Europe and a global brand sold in more than 140 countries. We were tasked with organizing a dealer’s launch in 4 key cities and develop integrated marketing communications plans across ATL, Digital + BTL.
Leveraging on Beko’s partnership with FC Barcelona, we were able to connect with Nigerians using one of the main passion point – football.
At the end of the campaign, we increased brand awareness for Beko and grew brand equity. We successfully positioned Beko as a higher quality home appliance brand with innovative technology, designed to make consumers’ lives easier.