Centered on the need to create awareness on the importance of including eggs in the diet of growing kids, STB McCANN was tasked with the responsibility of developing a 360 campaign (Eggs Make Kids) strategy, comprising TVCS, radio and print including outdoor activation to this effect.
Within this period of partnership between Global Alliance for Improved Nutrition and STB McCANN, a huge success has been recorded in terms of awareness within Nigeria, which is the core objective of this brand.
